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Startec
Startup I founded and led the design and growth areas. Started as an edtech and then pivoted to and HRtech, fully bootstrapped.
feb/2019 — aug/2020 | Co-founder and head of design, marketing and growth
25
People hired between jan/2020 and aug/2020
5600+
Emails collected between jan/2020 and aug/2020
45%
Average monthly growth of job seekers between jan/2020 and aug/2020
0,26 BRL
Cost per job seeker
/the project
I was 20 years old when I founded Startec with two college friends. It was our first experience in the technology industry.
Initially, our idea was to create a B2B2C company that offered technology courses (such as digital marketing, data science, and web development) to students, connecting them with companies seeking professionals with these skills.
We developed our program, the Learning Startec Experience (LSX), as an intensive course with a duration of one month. The course provided our clients with extensive online content and included four in-person meetings to work on a case study. Our goal was for this case study to serve as a "qualifier" for a job opportunity.
In 2019, we ran four LSX programs with a total of 36 students, but none of them were hired, and our business model wasn’t profitable or scalable.
During this time, we were part of an accelerator program run by another edtech company that needed to recruit a Scrum Master and asked if we could help. We agreed and set out to find the best candidate for them.
We succeeded! This experience demonstrated that this approach was more valuable than our LSX program, leading us to pivot our business model from edtech to HRtech, focusing on hiring tech talent for startups. We began 2020 with several job openings to fill.
Despite the COVID-19 pandemic, we achieved significant milestones until my exit in August 2020:
25 people hired
Over 5,600 emails collected, mostly through organic channels
Approximately 45% monthly growth in job seekers
A cost per job seeker of R$ 0.26
737 applications for a single job posting using only organic channels
I loved my time at Startec, but I decided to step down to focus on my career as a product designer and gain experience in larger companies.
/my responsabilities
Prototype, create, manage and update website and landing pages
Data analysis with Google Analytics, Power BI and other analytics tools
Led and managed the branding strategy
Acquire (+30 channels) and engaje our B2C leads
SEO optimization
Create and analyze paid media campaigns
Led strategic partnerships with institutions, companies and influencers
Co-produce and edit our courses and promotional videos
Manage our social medias
Create attractive job descriptions and blog posts
Startec latest platform (2020)